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OUR HISTORY SINCE 1970. A PASSION WHICH NEVER ENDS

We have been dealing with sports clothing and equipment in Madonna di Campiglio for 50 years.

In 1970 Giacomino Maffei, cross-country skiing talent, ski instructor, and entrepreneur started the shop business, whose name is inspired by the legendary “3- Tre” Special Slalom race, a fixed date of the FIS Alpine Ski World Cup calendar. The sporting event that better represents our territory and our key elements: snow, mountains, sports.

Giacomino left the shop to his brother Mauro and his family to better manage the Hotel Hermitage with his family: his wife, Maria Letizia ( a.k.a. Titta), and his sons, Marco and Alberto, which have been running the business for forty years.

In 2018, the shop was renovated and expanded by improving the rental proposal and our lab for ski and snowboard maintenance.

OUR HISTORY SINCE 1970. A PASSION WHICH NEVER ENDS

We have been dealing with sports clothing and equipment in Madonna di Campiglio for 50 years.

In 1970 Giacomino Maffei, cross-country skiing talent, ski instructor, and entrepreneur started the shop business, whose name is inspired by the legendary “3- Tre” Special Slalom race, a fixed date of the FIS Alpine Ski World Cup calendar. The sporting event that better represents our territory and our key elements: snow, mountains, sports.

Giacomino left the shop to his brother Mauro and his family to better manage the Hotel Hermitage with his family: his wife, Maria Letizia ( a.k.a. Titta), and his sons, Marco and Alberto, which have been running the business for forty years.

In 2018, the shop was renovated and expanded by improving the rental proposal and our lab for ski and snowboard maintenance.

EXPERIENCE AND DEDICATION

THAT’S WHAT WE ARE TODAY, TWO GENERATIONS OF ATHLETES AMONG SNOW AND MOUNTAINS

We are skiers and mountain lovers, and our expertise allows us to guide the customer’s choices.

Mauro Maffei is a former athlete of the Italian national alpine ski team and was part of the Team Valanga Azzurra in the late 1970s; he competed in downhill skiing, tackling the trails that have written the history of this sport: Wengen, Bormio, Kitzbuhel.

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EXPERIENCE AND DEDICATION

THAT’S WHAT WE ARE TODAY, TWO GENERATIONS OF ATHLETES AMONG SNOW AND MOUNTAINS

We are skiers and mountain lovers, and our expertise allows us to guide the customer’s choices.

Mauro Maffei is a former athlete of the Italian national alpine ski team and was part of the Team Valanga Azzurra in the late 1970s; he competed in downhill skiing, tackling the trails that have written the history of this sport: Wengen, Bormio, Kitzbuhel.

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Alberto (IG: @alberto_maffei) is a member of the National Snowboard freestyle team; he is among the best Big air athletes worldwide, and he competed for Italy at the Pyeongchang Winter Olympics.

Marco (IG: @markmaff) belongs to the elite Italian skiing instructors: from 2016 to 2020, he trained the youth alpine skiing team, and he is now raising young skiers, aspiring ski instructors, and coaches.

Titta is the glue and soul of the store: your outfit is crucial, even in the mountains, and those who know us know they can count on her.

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Alberto (IG: @alberto_maffei) is a member of the National Snowboard freestyle team; he is among the best Big air athletes worldwide, and he competed for Italy at the Pyeongchang Winter Olympics.

Marco (IG: @markmaff) belongs to the elite Italian skiing instructors: from 2016 to 2020, he trained the youth alpine skiing team, and he is now raising young skiers, aspiring ski instructors, and coaches.

Titta is the glue and soul of the store: your outfit is crucial, even in the mountains, and those who know us know they can count on her.

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